Jessica Cooper
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5 Steps to Gain New Clients for Salons and Spas

Here are 5 Great Steps to Gain New Clients for Your Salon or Spa Business!


1. Get a Great Website

Whether you’re an individual professional, or a large salon-spa, having a great website is more important than ever.  Check out for great beauty sites.   SalonBuilder offers inexpensive websites that are optimized for and specifically cater to salon and spa businesses.   Why choose a cookie cutter website, when you can have a web system that was meant for salon and spa professionals?   In addition to getting a great website, SalonBuilder includes a variety of extra standard features including email marketing, mobile website, and a free domain registration!   There are also several add on options for advanced functionality.   SalonBuilder is the ultimate system for inexpensive, but fully featured salon and spa websites.   


2. Get Listed on Review Sites

Make sure to signup for listings on sites like and   They directly drive traffic and build customer confidence with positive reviews. and are two of the top review and listing sites for salons and spas.   There are others out there like the Yellowpages and Citysearch that you should sign up on as well.  The more presence your business has online, the better.   Also, make sure to ask customers to review your business after they've gotten a service and are happy.   Positive customer reviews go a long way toward convincing future clients to give you a try. 


3. Advertise with Google Adwords

Google’s Adwords Pay-Per-Click system is a great way to start advertising your business.   With a budget as low as $100/month, you can get hundreds of new click-throughs to your website.   Google's Adwords system is the most popular pay-per-click system on the web.   You can signup on Google's website and set it up yourself.   For users who don't want to go through the hassle of all the setup and want expert advice on how to optimize and target their business ads, SalonBuilder offers a Google Adwords Setup and Management service that costs $300 for setup, and then 10% of your ad budget on a monthly basis to manage your Ad Campaign with Google.   Contact Jason for more information. 


4. Offer a New Client Discount

Create a Special Offer on your Website and in Your Ads to give New Clients 20% off their first visit.   It may make the difference between you getting a chance at obtaining a new client or your competitors.   This type of promotion is the most effective means to attract new clients.   If a potential client is comparing several options for their services, they will often choose the one that offers a discount for the first visit.   


5. Make the Client's First Visit Great

Now that you’ve done the legwork and gotten a new client through the doors, go out of your way to make their first visit great!   Offer them beverages, show an interest in them and make them comfortable.   First impressions make a huge difference!   You want new clients to leave feeling like they've not only gotten a great service, but have met a new friend and someone who cares about making them look and feel beautiful.  

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